Change in Reviti Leadership

On 28 August 2020 reviti implemented a change to its senior leadership. Dan Pender, who was the Chief Executive Officer, has left the business. Chris Ardron, currently the Product and Service Director, has assumed responsibility as Chief Executive on an interim basis.

Dan joined reviti at its inception in 2018 with an objective to design and launch an innovative Life Insurance business. As a PMI wholly owned affiliate, reviti was tasked to, in partnership with key insurance and reinsurance partners, design, build, launch and promote a life insurance product aimed at adult smokers interested in improving lifestyle, in quitting smoking or in adopting reduced risk offers if they don’t quit.  The business is a highly innovative insurance provider in the UK market, rewarding smokers by differentiated pricing of life insurance product,  to quit tobacco and nicotine use altogether and if they don’t quit to switch to smoke-free alternatives.

reviti has a unique proposition, at a highly competitive price combined with a lifestyle app (reviti life powered by Sidekick Health) that encourages and rewards positive change.  The business has been architected with a leading edge technology ecosystem that is scalable on a cross border basis.

Dan and the reviti team have also devoted considerable time to exploring numerous overseas opportunities. Given this new chapter, Dan and the Board has decided it is the right time for Dan to hand over responsibility for reviti. We are pleased to have worked with Dan to arrange a smooth transition.

Dan will turn his significant energy to other new business ventures that he has been keen to focus on for many years.  He’d like to take the opportunity to thank everyone in the brilliant reviti team for everything they have done and for the enormous support and friendships from so many people across PMI.

The reviti board would like to take the opportunity to thank Dan for his significant contribution to establishing reviti and providing the platform for the next strategic phase.  We wish Dan well in his new endeavours and welcome Chris in his interim role as head of reviti.