Smoke-free alternative

The best decision a smoker can make is to quit nicotine and tobacco completely. NHS Smokefree and Lloyds Pharmacy Stop Smoking are a great place to start.

For those who haven’t quit smoking, science-backed smoke-free alternatives are a better choice than continuing to smoke. They’re not risk-free and are still addictive, but they have a lot less of the bad stuff.

As a reviti customer, if you switch exclusively to a science-backed smoke-free alternative (currently, only the IQOS tobacco heating system) we’ll give you a discount of up to 25% on your premiums.

What about other science-backed smoke-free alternatives? Great question. There's lots of hard work going on in the background to add other smoke-free alternatives in the future, as soon as the scientific and other evidence has been assessed. Find out more in our FAQs